On Monday, February the 13th, we will be running the first half-day training courses for Mailchimp. As the world’s largest and most popular email marketing software, it is used by almost every company to grow their sales, communicate with clients (and internally) and promote special offers (upsell).
What will the course feature?
The course will cover three key areas:
- Creating Emails
This will examine best practices: Sending topic, what images to use, how to ensure high click-through-rates, how to layout content and what content to use.
This will also cover bad practices and what to avoid: Some general errors when sending out emails, missed opportunities, the importance of testing and considering the right approach.
- Sending Emails
This will examine how to properly use tools within Mailchimp. This includes uploading customer lists, segmenting customer data, email automation (and when to use it) and how to understand reporting (then use this to improve).
- Website Integration, Special Techniques and Conversation
This portion of the course will look at the ways Mailchimp can be integrated into websites (with automated emails), cover some special techniques such as A/B testing to create a scale of improvement and how Mailchimp fits into the sales process.
Where can I get Mailchimp?
Mailchimp PRO is available with additional features such greater control and visibility of testing, targeted sending options and comprehensive reporting.
Who is running the course?
The course will be run by run by Hector Westropp, a Marketing professional who has worked for world-leading Software and Retail companies in London and Top Marketing Agencies in the South East.
His specialities include: Design and Multimedia; Copywriting; Promotions; and Market Research.
This course will only have 12 places so book now to avoid disappointment! To book, just give us a call on 01268 627111.
How much will it cost?
This course is only £75 for the half day at our specialist training centre in Basildon, Essex.
One-to-one half-day courses are available at £125. Please enquire for more details.
Book your place now
To book your place on this course today, just call 01268 627111