Of all the advancements over the past decade, none has been more noticeable than the ever-growing mobile market. The complete domination of the media industry and a new generation of on-the move consumers demand increasingly high standards from companies and ever more intelligent software to make their life easier.
More than that, this brave new mobile focused world demands websites to be not just useable for mobiles, but MADE for mobiles. This means doing things in one click. It means watching rather than reading. It means that the world of ‘do-it-yourself’ IT is gone, and the world of ‘do-it-for-me’ IT is beginning.
Show me. Tell me. Know me.
People complain about data security, they get creeped out when they get offered suggestions of things they might like, and yet when you ask them what the future of technology will be like, there is only one answer: Integration. In one way or another technology will be bound with our lives and our ability to navigate the world we live in more effectively.
From AI which directs human attention to where it is needed, through to intelligent homes and vehicles which limit human errors or take over control, we are moving towards a time where we will expect our machines to intervene: to stop us making errors.
This ability to stop us making bad decisions depends entirely on three things. The ability for technology to demonstrate the best way of doing things, to interpret context, and to understand how certain factors might relate to that individual. This is not necessarily a difficult concept, but not one which has been perfected yet – we still have to input information, manage context ourselves and make particular decisions based on our preferences.
Deciding the Goals of Tomorrow
Right now, we live in a moment which is filled with trial and error. We live in a period where not only is the technology not capable of helping us live a more fulfilling existence, but is actually draining our attention from what matters most: living a purposeful and meaningful life. Instead, we are stuck trying to convince ourselves that technology has the answers to questions such as ‘How should I spend my time’ or ‘What should my goals be’.
The goal of mobile technology, and of technology in general, is to offer incredible advantages while becoming more and more invisible – to be more effective and reliable, without input from the user. Nobody would live with a car that doesn’t start, a phone that doesn’t call or a plane that doesn’t fly. These things now work because they are tried and tested – they fulfil their purpose.
The primary problem is while we know the multifaceted nature of technology offers many benefits, it does not have one overarching purpose. Until then, while we believe our technology to be advanced, in many senses we will still be using a primitive or basic methods to achieve our goals.
The near future of mobile technology
When we consider these things in the future – how consumers will interact with the software around them and the breadth of possibility that will available, software developers will have tools that enable them to enhance experiences in new and exciting ways. It is human reaction to these tools and the imagination of businesses in offering these services in ways that improve their customers lives that will decide the true fate of mobile technology.
The internet has demonstrated its power for sharing and communicating, enabling use of readily available software that can improve the quality of life for people. The coming years are likely to be radically different, most especially concerning websites. While many companies are willing to bury their heads in the sand, the move towards ‘Show me. Tell me. Know me.’ Is coming. This means that soon, they will have to fundamentally rethink how they offer and deliver services to their customers.
As for exactly how; adaptation from singular services into a more cohesive network is perhaps inevitable. Cloud based services will more than likely be commoditised and more traditional legacy software will be phased out entirely as consumers demand ever more in terms of flexibility and functionality from their mobile devices.